alfred.
Hugo Pant
$59
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alfred.
Hugo Pant
$59
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alfred.
Hugo Bucket Hat
$49
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alfred.
Hugo Bucket Hat
$49
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alfred.
Boris Pant
$59
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alfred.
Boris Shirt
$49
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alfred.
Hugo Shirt
$49
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alfred.
Hugo Shirt
$49
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alfred.
Hugo Short
$49
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alfred.
Hugo Short
$49
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alfred.
Walter Tee
$39
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alfred.
Chester Patch Pant
$99
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alfred.
Franklin Jean
$79
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Alfred is a gender-neutral childrens wear studio focused on modern trans-seasonal wardrobe staples that are made to last for multi-generational use.
Dreamt up by new parents Matt Ogilvie & Alice McMullin in 2021, after feeling uninspired by the mass-produced, Alfred was born with a clear focus on contemporary workwear for kids.
Designed in Australia and made using quality stitching, seams and fabrics, Alfred’ trans-seasonal sets are made to be interchangeable for multiple uses and looks that endure the test of time.
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